A digital strategy is the set of actions to follow that we can adjust to make the right decisions at all times in the digital world. Here we explain step by step how to design one, why it is important that you have it and we give you some clues on how to approach it.
Anything to show blue world city islamabad and away that this works.
What is a digital strategy?
The digital strategy should be a reflection or a continuation of the general purpose of each company or company. There are those who say that, today, no business action that is carried out without taking into account the digital world is doomed to fail.
That is why it is important that tactics and processes are designed keeping in mind that almost everyone is online right now.
The basic form of a digital strategy would be this:
Traditional digital strategy
Each of these steps involves several different processes and may be the work of one or more different collaborators. But this scheme helps us orient ourselves.
The digital strategy should be born from specific objectives. That is, you should not start developing a digital action plan if you are not completely clear about what your company does.
The declaration of the goals of your company will lead you to elaborate and execute what is necessary to achieve them. Then you must measure the different executions to see if the objectives were met.
This is the most common procedure: you plan, run, measure, and start over. But we should not close the circle there, and much less in such a changing environment as that of digital marketing.
With the analysis obtained from the execution data, we will often have important findings. What we find will feed our goals and can help us fine-tune our strategy.
A very good recommendation is to start from the analysis. After all, we can be very clear about what we expect from our executions, but if we only rely on what we want, we are not going to get much.
A digital strategy is only as good as the questions it answers
A strategy that part of the analysis will have better bases. That is why we recommend that you first think about some questions that were raised in Harvard Business Review (Although it was in 2016 and it was still thought that not all companies needed digital strategy).
Does digital technology change the business you should be in?
If Blockbuster had seriously asked this question, it would still be with us. Who knows, maybe we would be talking about the latest Blockbuster series instead of the latest Netflix series.
Before you start thinking about implementing your goals on the digital level, it’s worth thinking about everything your company does, everything it offers.
Not all the answers to this question have to do with the fact that the digital world will radically change your company. In another more hopeful example, Amazon turned its back office systems into a data hosting business.
When you answer this question, you may find that there are processes in your company that, having a digital component, can become assets.
Can technology change your target audience?
This may sound strange. But consider that the technological breakthrough has been eroding the market for news portals, magazines and newspapers for years. As analog versions are less widely consumed, their audiences have shifted and they have become more given to short news.
It is possible that you have an audience in mind and when you enter social networks, other types of people begin to follow you. This could give you an opportunity to diversify or change your strategy.
Does digital technology affect the value proposition for your target customer?
Digital technology does much more than scream louder about your products or services. It can be an opportunity to give your target audience something that they didn’t have before.
If you provide a service, you may be able to provide a free version of it so that your target audience knows you, for example. If, on the other hand, you sell a product, you could create a digital experience with it.
Lego, for example, offers augmented reality games in which we can build models and then see how many tiles we would need to make them come true.
Returning to the initial scheme, we can say, if we take into account the questions that we asked ourselves that it is better to start with the analysis and then, with the findings that we have, elaborate the objectives that may vary and make the digital strategy different.
Digital strategy now
Because it is important?
If you asked yourself any of the above questions and answered them honestly, we believe that the why of a digital strategy will answer itself. If you have already started to wonder about how a digital strategy could improve your company, we recommend reading this article on how to make a Digital Marketing plan step by step.
Learn to apply a more effective sales strategy
What is Inbound Sales? The short answer is: a sales method focused on the customer and not on the product. You can find a longer answerhere. How do I apply it? That is a completely different question.
But it is the right question if you want to know how to increase your sales, improve your digital strategy and make your sales team a more refined machine. So without further ado. Where do you start?
Do you know where your sales team is right now?
One of the advantages of the Inbound approach to sales is the information you have about the different leads or prospects. With the traditional sales method, the information you have always arrives at the end of the month, or after a campaign.
So, in reality, your sales team is walking around in the dark without knowing very well what the customer’s needs are or whether or not they are ready to buy.
The Inbound sales methodology will give you information about the phase in which your prospects are and that information can be used immediately by the team, which in turn will give you information about what stage of the process they are in.
This, as you can imagine, is not only very useful for monitoring, it also allows you to adjust the different threads that your sales team carries out.
Namely. If you think of selling as a process, you can improve the way you sell, and maintain a constant evolution of your sales process.
Know now: Service HUB is much more than a service
Make your sales team part of a bigger team
One of the benefits of empowering your sales team as an Inbound sales team is that you make them play better as a team. With the real-time information they generate, they can help each other and make the best processes the standard.
Many sales teams function as an internal competition to see who converts the most, or who closes the most sales, and although this seems to work in the short term, in the long term it causes the team to start having problems.
The Inbound methodology instead promotes the exchange of information and makes the best in the team instruct others.
But that is not all. The Inbound methodology could be the answer to the eternal discussion between Marketing and Sales.
Whenever there are bad numbers you will see one of the teams blaming the other. And the truth could not agree with any, after all, without sufficient data the accusations that both make could be true.
The union of the marketing and sales teams under the umbrella of the Inbound methodology is one of the operational advantages that you will begin to notice the fastest.
Why? Because if you focus your strategy on the user you want, then Marketing and Sales should never have been separate. After all, for that person who buys you, you are a single company, without divisions.
You have to read: The importance of aligning marketing and sales teams
This all sounds great, but how can I bring marketing and sales together?
Well, you can start by bringing the two teams together periodically to discuss their goals, objectives, and strategies. You can learn more about Tajarat properties or you can call us for a personalized advice.
The bolero of marketing and the customer
If all the new trends in marketing and sales have one thing in common, it is that they all put the customer at the center.
Every day more advances are made to discover how to make a person fall in love so that they buy a product or subscribe to a service, or to achieve that they like the brand so much that they do not stop thinking about it, and go enraptured by the world talking about its virtues.
Marketing has become a great lover. But, as in any relationship, there is a critical moment: what happens after falling in love.
As in a bolero, the customer begins to feel with the after-sales service, that all those beautiful things that they said, all that they promised, disappear into thin air.
Poor after-sales service can cause brand-consumer relationships to end or turn into fights. It is worth making the caveat that this does not happen because the after-sales service forgets about the customers.