You still have time to consider a redesign of your website. Consider these trends that proposes to encourage you to change.
The world of web design is constantly evolving. What seemed modern and innovative yesterday can suddenly seem obsolete, and similarly trends that seemed to be gone forever can be back in fashion against all odds.
We want you to be prepared for what the world of web design holds in 2017. That is why we have compiled a list of 4 trends that we should not lose sight of this year. Check them out and get inspired to carry out your web design projects this year in style.
Thinking of a redesign? Do it now with Growth Oriented Web Design.
4 Web design trends
1) bold typography
More and more companies are using large, eye-catching fonts to present their main pages. This style works best when the rest of the page has an immaculate, minimalist appearance, as in the example below from the French agency Big youth.
Are you interested in knowing how to improve the design of your website? We help you.
Cinemagraphs are high-quality videos or GIFS that are played continuously and smoothly. They have gained popularity as a way to add movement and visual appeal to static pages.
Continuous full-screen viewing, like the one we see in this exceptional example from the Danish agency CP + B Copenhagen, they manage to capture the attention of visitors for a longer time.
Learn how to design your website for growth with Luke Summerfield, creator of the Growth Driven Design methodology
3) Modular design
Modular design will undoubtedly continue to be present in 2017. It is a foolproof formula for creating organized and accessible websites that keep visitors engaged.
This example from the design studio of blue world city Islamabad that adds an extra touch to the modular design: when you place the mouse cursor On the edges that divide the modules, you will notice a totally unexpected rippling effect.
4) Text and image overlays
The text effect that slightly overlaps images has gained popularity in blogs and portfolios. The freelance art director and interface developer Thibault Pailloux highlights the overlay text with a colorful underline.
5 tips for redesigning your website
You are already considering it. It’s time to redesign your website, but you don’t know where to start or how to direct these efforts. We help you.
Imagine this scenario: you worked 12 months to open a new headquarters in a new city.
Competent studios and the most experienced employees in their fields pooled their expertise to do their best, with diagnostics and prior visits, and then of course a “soft pitch” with family and friends.
As well. That perpetual “headquarters” that is your website is also beginning to age and your company has decided to redesign the website.
Except that when this is done, in addition to the experts in usability, communication and design, the managers of the company meet who are usually the ones who give the last word, directed, generally by their “instinct”.
No more. Your website is your best seller. It is there 24 hours a day, 7 days a week, so before you start looking at companies that will launch this “new headquarters”, you should take these tips into account and prepare to design and launch a website that, of course, help the ROI of your company.
So keep in mind:
1. Know your current website
Analyze the positioning of your website. Review all the parameters to determine which pages are the ones that generate the most traffic and conversion. This will allow you to assess the current state of your website and identify where the most help is needed to achieve your goals.
Growth-Oriented Design says that it’s those web pages that get the most hits, the ones that should always dictate the menu or the pages you should launch first. Not the arbitrary order imposed by the areas of the company or the managers.
Some pointers to keep in mind are:
- Current website traffic.
- Pages with the highest traffic.
- User time browsing the website.
- Current state of SEO (Search Engine Optimization).
Keywords that have positioning (this is a fundamental point for them to find your product or service).
Sales generated through the website (this is another indicator that is directly measured by changes).
2. Before the change define your goals
Ask yourself why you need this redesign. It is true that your website has been around for a while, however, without clearly and concisely establishing why, how and when you need this redesign, you may waste time and money.
Will the objective of your page be to sell a product or service? Do you want to create authority in a certain sector ? Regardless of the reason, you need to be able to define a purpose.
It is clear that the design of a web page is not simple. It is time consuming and every moment invested in it is crucial.
So, take a piece of paper and make a list of the ways your web page should serve the user. Narrow the ideas into a single sentence, and you have your goal.
You have no idea? That’s what SMART goals are for. Look at the video.
3. Integrate the marketing strategy on your website
This is the most important point. No more websites, just to be there, to have a presence that is of course necessary.
If your digital marketing strategy to gain more visibility is to share your content on different social media platforms, then it will be necessary to add social media buttons to your posts.
Or if you want potential users to read reviews about your business, then it will be necessary to implement a review plugin that integrates with online business directories.
Careful! If your goal is for your website to help you sell, you need to generate strategies that integrate sales and marketing needs with the content that your website has. For that you need a blog.
Whatever your marketing strategy, be sure to implement it not just off the page but on the page as well.
We show you why you need to open a blog, today.
4. Value content (deliver solutions to your prospective clients)
A large volume of quality content ensures that your business is heading in the right direction.
Building a strategy that adds content over time like a daily or weekly article is a great resource. Stay away from posting generic content and try to focus on solving frequent problems with your potential customers.
How? You must know them first, this is a Buyer persona, the fictitious representation of your potential clients, created from real interviews with real clients.
What is it done for? It is a kind of resume of those people to whom you want to sell, so you will always have their pains, needs in mind and you will generate valuable content only for them.
Do you want to know more about how to become a Buyer Persona? We show you.
5. Site optimization (SEO)
Do a study of what keywords you want to reach on your new website and include the ones that have worked for you so far. It is important that each page includes a keyword and that this word is included in:
- Page title.
- Meta Description.
In the content (it is important that it appears naturally and no more than 5 times).
This is Growth Oriented Website Design
We show you once and for all what growth-oriented website design is. The best way to approach web page design.
It is nothing more than an approach to web design in an Inbound way, that is, always thought based on the user and not on the needs of the company or aesthetics.
It is a smarter approach than:
- Reduce the headaches of traditional web design.
- Maximize the results.
- Informs and helps other areas of the business (such as marketing and sales).
- Know the risks of NOT designing your websites with this method.
Growth Oriented Website Design Phase One
Like the traditional website design process, the first stage of Design That Drives Growth is the strategy stage.
The important thing is to have a complete understanding of the users and how to include the web page in the lives of those visitors.
Want to better understand how Growth Oriented Web Design works? Visit our first article about it.
This is done like this:
A. Set Goals: What are the performance goals we are trying to achieve with the website? How have we done it before, what can be changed from those experiences, what can be improved, and how will this affect the goal of the global marketing department?
Do you want to know how to set goals? We show you how to do SMART Goals in 6 steps.
B. Buyer Personas: Next, you need to develop detailed Buyer Personas profiles for the different types of groups that visit your site.
Who visits your site? Are they direct buyers? Are you a retail company visited all over the world? Are you an e-commerce company but want to educate your buyers?
At Tajarat properties we teach and help you make Buyer Personas.
C. Website audit and analytics: It’s time to start collecting data. Perform a quantitative audit of how the current website is performing, review what it is, and is not, if it is working well, which sites users use the most and visit constantly.
For example, surely you have started your web page design thinking about what the menu you currently have will carry: a start, who we are, our products etc …
But have you sat down to think about what is the most visited and why shouldn’t this be the most prominent item?
D. Fundamental assumptions: Using what you have learned in all the previous steps, you can now begin to form some fundamental assumptions about your users. With this in mind, it’s time to sit down and brainstorm, like this:
2. Your wish list
The next stage in the Design That Drives Growth process is developing your wish list. Take what you’ve learned in planning your strategy, bring your team together, and brainstorm every impactful, creative, and innovative idea you want to include on the site.
For example, during the analysis, information is collected that shows that the “Work with us” site is the most visited. It is essential to develop this site as one of the main:
Growth Oriented Website Design Brainstorming
Then think about what you can include on that web page so that it always attracts more users:
How is it done? Running an 80/20 scan of your wish list. That is, include on the launch page 20% of those ideas that will bring 80% impact for the entire business.
Now is the time to start sorting and prioritizing these points on your list to determine which actions or points are the first to go on our website in launch pad mode.
3. Launch Pad
In the traditional web design process, the launch of the website is thought of as the final moment, when the project has reached a happy ending. With growth-oriented Design it is the opposite.
A web page is launched that is “not perfect”, that is, it is not finished, because changes will be made based on user behavior. With this website that brings together the wish list and at the same time “the most sought after” by users but must always aim to achieve the proposed objectives.
Do not panic!
This is a good thing, because instead of having a static web page for years, you will have a platform that “talks” with users so that they always find what interests them the most and this information allows marketing and sales to get to know them closely and adjust sales strategies.
Everyone wins! The launch site is launched only with items of value that is much better than the current site. The goal is a fast launch, which perfectly combines quality with visitor satisfaction.
The next phase is so much better!
It is the phase of continuous improvement. Your site will never be static. It will always change.