Practical tips for your digital marketing strategy

Practical tips for your digital marketing strategy

These are some recommendations from David Rodríguez, CEO of Marketing Digital Academy, for your digital marketing strategy to achieve effective results. Lessons from #InboundMarketing 2018.

Keeping up with the new trends in digital marketing is essential, but even more so applying them seriously.

If you cannot transform the way you do things and evolve the practices that you usually apply, it will be very difficult for you to grow.

For example, make content in 3D, get your audience to interact and obtain as much information as possible about their tastes and habits to apply your marketing and remarketing campaigns. This was demonstrated by David Rodríguez, CEO of Marketing Digital Academy in his talk at the Inbound Marketing Summit.

These are some recommendations from David Rodríguez, CEO of Marketing Digital Academy, for your digital marketing strategy to achieve effective results. Lessons from #InboundMarketing 2018.

Keeping up with the new trends in digital marketing is essential, but even more so applying them seriously.

If you cannot transform the way you do things and evolve the practices that you usually apply, it will be very difficult for you to grow.

For example, make content in 3D, get your audience to interact and obtain as much information as possible about their tastes and habits to apply your marketing and remarketing campaigns. This was demonstrated by David Rodríguez, CEO of Marketing Digital Academy in his talk at the Inbound Marketing Summit.

Practical tips for your digital marketing strategy

According to David Rodríguez, you must create a 360 marketing strategy, in which the customer is at the center of the strategy.

To achieve this, these are some practical recommendations and tools that you can apply in your company:

  • Evaluate the user experience and verify that your website is functional.
  • What kind of experience does your website user have? What kind of website do you need? An e-commerce is not the same as an e-learning.
  • You have to solve the obstacles of your clients to offer a good experience. Start your infatuation process.

In the beginning, make a presence in all channels and let Google Analytics choose which one is the best for you.

“The most important thing on the internet is not to guide, it is to measure.” The difference between the current pattern and the traditional one are the metrics. Listen and optimize.

This is the tool that will allow you to analyze and evaluate your website.

Be multichannel.

It is not about abandoning traditional channels, but take the good of these channels and bring them to the digital ecosystem:

Make TV on Facebook Live or your YouTube channel with relevant content. Be faithful and consistent to attract and retain your audience. “Video content always sells.”

Newsletter elements.

Email marketing.

Implement a SEM strategy.

You always need two campaigns: the marketing one and the remarketing one. About this:

  • The best results will be obtained from the interaction of users with your brand, the information you can get from those interactions and from users who have already had something to do with you.

Therefore, the remarketing campaign is where you should put all your efforts. “It is the one that always sells more.”

  • Choose which channel to use to convince and which to sell.
  • Learn to fall in love not to bombard.
  • Implement an SEO strategy .

“Google is never going to sell you the first position.” So you need organic positioning.

Verify that Google is reading your website.

These are the recommended tools for SEO monitoring and analysis:

  • Semrush
  • Google Search Console
  • WooRank.

Develop a content strategy.

That includes all kinds of formats: text, video, infographics. You can try these tools:

  • Filmora for video.
  • Piktochart for infographics.
  • Facebook Live, to make TV.

Use structured content and copywriting for SEO. The Yoast tool will give you a checklist to verify what you are doing right and what you are not doing.

Also, do not forget to apply a link or link building strategy . This will help you to have authority in the sector and generate a good reputation according to who you are interacting with.

Have a Social Media strategy.

Before speaking, learn to listen: social listening.

 

Use tools that allow you to interact with your users. It no longer matters how many followers, likes, or impressions. But the interactions you have with them.

Convert interactions into conversions. Conversions into transactions.

With Tajarat properties, you can create Influencer Marketing strategies.

Adopt a mobile strategy.

You must be where your customers are. Adapt your content to the mobile format and offer a new user experience.

Do you want to create your app? Is it complex? Not sure where to start? Get started with blue world city islamabad

Implement Automation.

Once you have attracted your prospects, you must know how to redirect them through a CRM, to continue nurturing and managing them according to their behavior, to finally reach the closing of sales.

How to Redesign Your Website for Growth

How do you tell your CEO to redesign the website? This is how Luke Summerfield, creator of Growth Driven Design, gives us three tips that will help us turn the website into the best seller of your company.

Do you think that your website is essential for your digital marketing strategy? If you think so … how often do you improve it? These were some of the questions that Luke Summerfield raised at the Inbound Marketing Summit that took place on September 25 and 26 in Medellín.

Luke Summerfield is the creator of the Growth Driven Design methodology that has changed the way of creating truly conversion-oriented sites.

Luke discovered two issues with the website redesign: that as a developer and creator you are getting frustrated and that once you launch the site, you don’t update enough to improve impact and move forward.

Why should you redesign your website?

Summerfield believes that:

Recommendations to undertake the redesign of your website.

According to the expert, to build a maximum performance website you must create a redesign strategy in which you must include:

  • Define the objectives of your business (business goals), and according to these determine the objectives of your website (website goals).
  • Conduct user experience research.
  • Define the tasks to be done.
  • Take into account the fundamental assumptions, that is, answer the questions that you must take into account, such as:

 

-For what does a person use your service or product and what expectations do they have?

-What problems do our clients have?

-How our proposal helps you solve your problems.

Buyer People to whom it is addressed.

Build a journey map.

To redesign the website, you must collect at least 200 ideas in your “Wish List” from the work team and the business management, from which you can choose the best ones. Which ones are going to have the biggest impact?

As you can see, the architecture of the website is not being discussed as such, taking into account that this prior exploration is essential to achieve effective results.

But … How to develop a fast web page?

Upon investigation, Hubspot found that frustration is one of the top emotions web developers experience, in addition to the time it can take to redesign a traditional web page.

From there came the Growth Driven Design methodology or Growth Oriented Web Design, which seeks that companies have websites that can be constantly reinvented to meet their objectives and offer a better personalized user experience.

Tips to build your launch pad:

  • Have a personalization and acceleration approach to the process.
  • Change the small daily meetings that affect productivity, to a longer workshop that allows teams and interested areas to gather to define objectives and tasks before starting. In this way the work is more efficient.
  • Develop effective content. Make a content plan that allows you to have several content ready and optimize your publication.
  • Take into account the efficiency of the working groups.

Once you launch your proposal, start evaluating your user experience:

  • How easy is it to use your website?
  • How the site guides you through the shopping journey and enables future conversions.
  • Analyze the interactions of your users. Did it solve your problems? You learned?
  • What triggers lead them to take action?
  • What does your audience respond to?
  • What are you doing wrong and what are you doing right? Take note, repeat what works, and adjust what doesn’t.

Who are the exhibitors and why will they be at the Summit 2018

Why will these guests be at the Inbound Marketing Summit? Will they have something to teach you? Discover everything you can learn and apply to drive the growth of your business.

Just as when you wait for the line up of a concert with great expectation, when you decide to go to a business or academic event, you make sure that your time and investment are reflected in a great experience.

Today we expose the guest poster to the Inbound Marketing Summit , which will be held in the city on September 25 and 26. Who are they and why will they be there? Who have they beaten? ” (as they say in Antioquia). Why attend your conferences? Are they going to tell you something you didn’t know?

We may not know what you hope to learn, but we do know what these people have done to achieve effective results from different areas and perspectives .

The experience of sharing your concerns with experts and other entrepreneurs will surely be useful to you and will be an incredible opportunity to strengthen your project or business.

 

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